★An interesting book Interpreting the trend of bachelordom from the perspective of economics, indicating the wind vane for merchants, helping merchants take advantage of the singletons’ consumer market!
★A must-read book for E-commerce practitioners, entrepreneurs, scholars, product managers, salespersons, or anyone who study consumer’s interests and consumer psychology.
★By accurately positioning the market and focusing on the key points, you can firmly grasp the hearts of customers.

This is a book on economics that analyzes the consumption power, consumption structure and consumption habits of single people. According to the survey data, among single people in China, more than 10% of them have a monthly disposable income of over 8,000 yuan, a low willingness to save and a strong spending power. This book not only focuses on what business opportunities are contained in bachelordom economics and where should producers and service providers seek for gold, but also analyzes, from the perspective of economics, why single men and women choose to be single, what unique consumption behaviors they have, and how to invest and manage money to avoid financial deficit caused by excessive consumption. If you want to know whether the trend of bachelordom changed the commerce or the richness and convenience of commerce promote popularity of bachelordom, then you can surely find your answer during the interesting reading of this book.

He Hongqi, venture capitalist, industry economic observer, founder of Sequoia of Peking University, founder and chairman of Sinoma, chairman and president of Zhonglu and Investment Holdings, public tutor of Endow Wealth Codes. He has published many excellent works such as The Power of Equity.