★Fridge Planet is a journey to food transition of the largest scale in human history. Increasing appeal for environmental protection accords with actual condition. Global warming is closely related to food security. The future of human beings is in our hand!

That billions of people in Asia and Africa are buying fridges for the first time is happening; it will forever change their eating style as it changed ours a generation or two ago. It occurs on a planet whose climate, culture and economic geography are changing at an accelerating rate.

In 1960, billions of people were content with 1500 kcal a day (They had no other choice!) Now they want 3000. So do we. Why shouldn't they? What is the problem? We have to produce more and more food, but we don't have land to do it.

In the course of human history, we have already converted half of the landmass into farmland and pasture. We used to think that's all the earth was for. Today we know that we also need it for two other things: carbon storage to mitigate global warming and biodiversity conservation. We can’t ignore the urgency.

Mauro Balboni graduated in agricultural science of the University of Bologna. He has worked in research and development in large agrochemical industry for more than 30 years mostly as executive responsible for European and international affairs. He lived in Milan, Bologna, Vienna, Oxford, and Zurich. Today he resides between Switzerland and Lake Garda where he found his true calling in life to protect primeval grassland biocenosis and its inhabitants: "amethystine carrots", blue-winged grasshoppers, bees, butterflies, and rare orchids. Since 2017, he has been exploring global food security and the impact of food on resources and ecosystems, first in The Eaten Planet, now in The Fridge Earth. For the rest of time, he travels around Europe by camper, on foot or by bicycle in search of agriculture and food in the past, present and future.