★It is written by Cheng Ma, a researcher at the Institute of Literature of the Chinese Academy of Social Sciences! The book concentrates on “local customs” and covers several aspects of Chinese life, society and psychology.
★It is an indispensable reference book for those who are learning Chinese! The author of this book has communicated with foreign scholars who have studied Chinese culture for a long time, and based on the comparative perspective of Chinese and foreign cultures, he introduces the basic social customs and people's feelings of China in simple language.
★It focuses on the diversity and unity, history and development, scenario and psychology of Chinese customs and people in a coordinated and complementary way, avoiding abstraction and generalization at the same time.

“Chinese Customs” introduces China's basic social customs and traditions in an easy language.In addition to the introduction, the book is divided into three parts: The first part, “Chinese Folklore”, introduces Chinese food, residential architecture and national costumes; the second part, “Chinese Family”, introduces Chinese family consciousness and Chinese religious traditions; and the third part, “Chinese Psychology”, introduces Chinese people's strong religious and ethical values and deep-rooted concepts of morality and righteousness.

Cheng Ma
Born in 1944, Longkou, Shandong Province. He is a researcher at the Comparative Literature Research Office of the Institute of Literature, Social Sciences of China.
His major works include “The History of Lu Xun's Study in Japan”, “Communication and Renewal: The Relationship between Lu Xun and Japanese Literature”, “The Theory of Literary Values”, and “Chinese Psychological Disorder: The Cult of Completion”. His translations include “The Collected Works of Minoru Takeuchi”, 10 volumes.