★The Secret to Growing from 0 to 890 billion yuan in Revenue: The Precious Experience of Ren Zhengfei's 30 Years of Starting from Scratch!

★Exclusive Insights into Huawei's Internal Operations! A Comprehensive Interpretation of Huawei's Business Logic. Learn about Huawei's Core Governance Structure and Business Operation Models. With a Framework of Mindset, Strategy, and Layout, Embark on a Path to Entrepreneurial Survival and Strength!

★A Classic Work to Activate Organizations and Liberate Managers, Applying Chinese Management Wisdom to Solve Various Problems!

★Authentic and Well-Founded Information:
The book is rich in theory, methodology, examples, and data. It is comprehensive, easy to understand, and combines both theoretical insights and practical case studies.

★Unique and Insightful Analysis:
The author, with his unique and professional perspective and profound understanding of economic management models, provides an in-depth analysis and summary of Huawei's entrepreneurial experience, management model, and organizational structure. This book offers effective and actionable practical experience for enterprises in their entrepreneurial development stage.

Starting with Ren Zhengfei's entrepreneurial story and business philosophy, this book comprehensively showcases the management changes and innovations that Huawei has experienced over more than 30 years. It also provides an in-depth analysis and interpretation of the successful aspects of Huawei's management, including comprehensive professional management, the three stages of change, internal control management, institutional management, organizational structure, and entrepreneurial spirit.

Lu Yun

Lu Yun holds a Master's degree in Business Administration from Renmin University of China. She is a consultant specializing in organizational strategy and operations management and serves as a management advisor. She has provided management consulting services for many well-known domestic companies and has also worked as a consultant for several corporate management research institutions. For many years, she has been engaged in corporate management research and has conducted in-depth field surveys on production and manufacturing companies. She has extensive experience in the study of Chinese corporate management theory and practice. Huawei, as one of China's outstanding companies, has always been a key focus of her research.

I. Is It Moths to a Flame, or Rebirth from the Ashes?
Dancing on the Edge of a Razor
The "Anxiety" of the Top Leader
The Day of Failure Will Eventually Come
Only the Bird That Cannot Be Burnt Is a Phoenix
Extended Reading: Those Who Do Not Understand Strategic Retreat Will Not Understand Strategic Offense

II. Born in Adversity
Leaving the Military, Leaving State-Owned Enterprises, and Entering Society
Entrepreneurship as a Choice of Desperation
Survival Is the Primary Task
Cash in Hand Is Essential
There Is No Success, Only Growth
The "Blue Team Staff" and "Heart Voice Community" That Sing Against the Mainstream
Extended Reading: Extreme External Difficulties Will Force Us to Become World Leaders

III. Talent Is the Best Torchbearer
Personnel Mobility, Pioneering a New Situation
A Leader Who Has Never Made a Mistake Is Not Necessarily a Good Leader
Without Talent Appreciation, There Will Be No Capital Appreciation
"High Salaries" Launch the Talent War
Not Binding Talent with "Lifetime Contracts"
Companies Should Cultivate Employees Suitable for Themselves
Extended Reading: Reform Means Using One's Own Risks to Exchange for Infinite Combat Effectiveness

IV. Many Hands Make Light Work
From "Wolf Spirit" to "Humanity"
Attracting Strong Partners as "Backers"
True Heroes Are Cooperative Heroes
Leaders Who Gain Everyone's Trust Are Good Leaders
ESOP Implementation, Shares for Everyone
Extended Reading: Ren Zhengfei's Speech at the Cadre Management Seminar

V. The Path to the Lighthouse Is Under Our Feet
Opportunity Cannot Wait for Heavy Review
No Way Out Without Struggle
Cadres Should Dare to Take the Initiative
Balanced Development, Breaking the "Shortboard Effect"
Technological Independence Is the Only Way Out
Extended Reading: The Battlefield Is the Best Parade Ground

VI. Philosophy, the Lighthouse in Everyone's Heart
Let "Spirit" Lead "Culture"
The Most Valuable Resources Are in the Mind
Followers of Knowledge, Reversal of Fate
The "Grey Zone" Philosophy Opens New Management Thinking
One Company, One Kingdom
Extended Reading: The Yangtze River Flows to the Ocean

VII. Demand Guides the Path of the Enterprise
The Only Reason for Enterprise Survival Is the Customer
Realize the Customer's Dreams First
The 24°C Service Philosophy
Manage Customer Relationships Like Products
Extended Reading: Ren Zhengfei's Speech at the Global Contract Scenario Conference

VIII. Shine in All Directions
Pioneering the Overseas Market
Holding On to Russia
Conquering the African and Middle Eastern Markets
Breaking Through the Eurasian Divide
The "Love-Hate Relationship" with the United States
Extended Reading: Persisting in a Multi-Path, Multi-Tier, and Multi-Scenario R&D Route
Climbing "Shangganling" to Achieve 5G Strategic Leadership

IX. The High Ground of Competition
Defense Is Failure
Be Willing to Fire Artillery Shells
Offense Is the Best Defense
Sharing the Cake with Allies
Extended Reading: Open Up, Embrace, and Dare to Absorb the World's Most Outstanding Talents

Appendix: Selected Speeches by Ren Zhengfei
Lonely Heroes Are Great Heroes
Ren Zhengfei's Speech at the Fourth Shareholding Employee Representative Meeting
We Must Race Against Time
Comprehensive Improvement of Software Engineering Capabilities and Practices to Build Trustworthy High-Quality Products
Talents Emerge in Every Generation
Progress through Self-Criticism
No Way Back Is the Path to Victory