The big idea of this book is to help you write your own book on the future of technology, finance, management, or business in under 30 days to build your profile as a leader and visionary. If you want to be taken seriously as a thought leader and expert, you need to have a book. And I know so many people who talk about “the book” they want to write. But years go by and it never happens. This book is my attempt to help would-be authors everywhere tell their stories and share their visions with the world.

Jason Schenker
　　The World's Leading Financial Futurist. Bloomberg News has ranked Mr. Schenker a top forecaster in 43 categories, including #1 in the world for his accuracy in 25 categories, including for his forecasts of the Euro, the British Pound, the Russian Ruble, the Chinese RMB, crude oil prices, natural gas prices, gold prices, industrial metals prices, agricultural commodity prices, and U.S. jobs, which is why executives, corporate boards, industry groups, and central banks rely on his financial market research.
　　Mr. Schenker was ranked one of the top 100 most influential financial advisors in the world by Investopedia in 2018. His work has been featured in The Wall Street Journal, The New York Times, and the Frankfurter Allgemeine Zeitung. He has appeared on CNBC, CNN, ABC, NBC, MSNBC, Fox, Fox Business, BNN, Bloomberg Germany, and the BBC. Mr. Schenker has been a guest host of Bloomberg Television and he is a columnist for Bloomberg Opinion.
　　Mr. Schenker attends OPEC and Fed events, and he has given keynotes for private companies, public corporations, industry groups, and the U.S. Federal Reserve. He has advised NATO and the U.S. government on the future of work, blockchain, Bitcoin, cryptocurrency, quantum computing, data analysis, forecasting, and fake news.
　　Mr. Schenker is the Chairman of The Futurist Institute and the President of Prestige Economics, he is also an instructor for LinkedIn Learning courses on Corporate Finance Risk Management, Audit and Due Diligence, Recession-Proof Strategies, and a weekly Economic Indicator series. He has three forthcoming LinkedIn Learning courses on business and finance leadership.
　　Before that, Mr. Schenker worked as a Risk Specialist at McKinsey and Company. Prior to McKinsey, Mr. Schenker was the Chief Energy and Commodity Economist at Wachovia, which is now Wells Fargo. Based in Austin, Mr. Schenker is one of only 100 CEOs on the Texas Business Leadership Council. Mr. Schenker is a Governance Fellow of the National Association of Corporate Directors. He also sits on multiple boards and is the VP of Finance on the Executive Committee of The Texas Lyceum, the preeminent non-partisan leadership development group in Texas.
　　Mr. Schenker holds a Master’s in Applied Economics from UNC Greensboro, a Master’s in Negotiation, Conflict Resolution, and Peacebuilding from CSU Dominguez Hills, a Master’s in Germanic Languages and Literature from UNC Chapel Hill, and a Bachelor’s in History and German from The University of Virginia. He also holds a Certificate in FinTech from MIT, a Certificate in Supply Chain Management from MIT, a Certificate in Professional Development from UNC, a Certificate in Negotiation from Harvard Law School, a Certificate in Cybersecurity from Carnegie Mellon, and a Professional Certificate in Strategic Foresight from the University of Houston. Mr. Schenker holds the designations CMT® (Chartered Market Technician), ERP® (Energy Risk Professional), and CFP® (Certified Financial Planner). He is also a Certified Futurist and Long-Term Analyst and holds the FLTA designation.
　　Jason has also written more than 20 books, including 11 about emerging technologies,and 10 of them have been #1 Best Sellers．

PREFACE 9
OVERVIEW
INTRODUCTION 13
CHAPTER 1
THE FIRST RULE OF WRITING A BOOK 17
CHAPTER 2
PERSPECTIVE AND PRIORITIES 23
CHAPTER 3
WRITING AS A FUTURIST 29
THE PROCESS
CHAPTER 4
BOOK AS BUSINESS CARD 33
CHAPTER 5
IDENTIFYING YOUR AUDIENCE 37
CHAPTER 6
SETTING REASONABLE GOALS 43
CHAPTER 7
OUTLINING YOUR BOOK 55
CHAPTER 8
YOUR TEAM 61
CHAPTER 9
THE FUTURE OF SQUIRRELS 67
CHAPTER 10
PICKING A TITLE AND COVER 73
THE FORMAT
CHAPTER 11
THE SECRET FORMULA 81
CHAPTER 12
THE USE OF ANECDOTES 85
CHAPTER 13
THE VALUE OF IMAGES 89
CHAPTER 14
USING DATA 95
CHAPTER 15
FONTS, POINTS, AND WHITESPACE 103
CHAPTER 16
FOOTNOTES, ENDNOTES, CITATIONS 107
CHAPTER 17
PROMOTING YOURSELF AND YOUR BRAND 109
CHAPTER 18
YOUR 30-DAY SCHEDULE 111
THE VALUE
CHAPTER 19
ROYALTY MONEY 125
CHAPTER 20
ZOMBIES, DRAGONS, AND VAMPIRES 129
CHAPTER 21
REPURPOSING CONTENT AND CONTROL 133
WRITE
CHAPTER 22
THE LECTURE CIRCUIT 137
CHAPTER 23
CLIENTS AND CUSTOMERS 141
CHAPTER 24
FRIENDS AND FAMILY 145
LOOKING AHEAD
CHAPTER 25
YOU WILL BE WRONG 147
CHAPTER 26
SECOND EDITIONS 151
CONCLUSION 153
ENDNOTES 157 ABOUT THE AUTHOR 159
ABOUT THE FUTURIST INSTITUTE 163
ABOUT THE PUBLISHER 165
DISCLAIMERS 173