Communication is one of the most basic functions in any organization. It transmits ideas, thoughts, information, opinions, and plans between various parts of an organization as well as to external customers or businesses – Its vital importance can never be over emphasized.
Yet it can be difficult and communication breakdown is not uncommon. There are several essential elements to making business communications work; these include structure, clarity, consistency, medium, and relevancy and our guide covers those areas within the below chapters:

Essential foundations of success
Preparation
Face-to-face communication
Putting it in writing
Electronic Communication
On your feet
Being persuasive
Negotiating
Our Smart Skill guide will enable you to target and convey your information through software, telephone or in-person methods. Regardless of what medium you use, effective communication means your message is received clearly and is understood entirely.

Patrick Forsyth began his career in publishing and has run Touchstone Training & Consultancy since 1990; this specialises in the improvement of marketing, management and communications skills. He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers, including How to Write Reports and Proposals (Kogan Page) and Marketing: a guide to the fundamentals (The Economist). One reviewer says of his work: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.